Google Website Optimizer Results

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Last updated: June 8, 2025

I just wanted to share the results gained from using Google new Website Optimizer Tool. I set up an experiment on www.voodoochilli.net

the experiment consisted of a change of graphic, simply increasing the brightness of the register button slightly to make it a more prominent feature to see if more people would register on the site.

The results were quite remarkable, at 108% over the original graphic.

Voodoochilli isn\’t about making money, but I can imagine that this tool could be very effective in optimising content for that purpose.