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Responsive Design

What is Responsive Design?

You will be forgiven for thinking that the term “Responsive Design” sounds like marketing jargon for “good website”. It does in fact mean something very specific. Years ago, websites that catered for mobile users as well as traditional desktop browsers often hosted a separate site especially made for them. These mobile versions of the site were normally drastically limited versions of the main site. At the time, mobile devices couldn't handle much more than some text and a few images – if you were lucky!

These days of course, everyone owns a mobile device of some sort that can connect to the internet, be it a phone, tablet, portable games console or even a watch. Such devices are nowhere near as limited as in the “old days”, however they are still physically small meaning traditional web pages are hard to read on them unless they have been adapted for mobile.

Touch optimised

Easy to swipe sliders and bigger controls for touch screens are just some features of an enjoyable mobile web experience.

How Important is it?

Current figures suggest around 50% of all website traffic is now from mobile devices. Search engines such as Google also penalise sites that do not work well on mobile devices. Having a responsive site has never been more important, and frankly put, without one your site is massively underperforming. For this reason, all of the sites we design are responsive as standard.

If you feel that your business could benefit from our services we'd love for you to get in touch. Get a quote for a same day response, email [email protected] or phone us on 01432 278766

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